๐ฆ "Is This Heaven or Hell?" – Japan’s Natto Deep Dive! 3 Popular Brands Tested, How to Eat It Without Screaming (or Crying) ๐ฅน1101
Okay, I know what you’re thinking: “Is this food? Or is it a science experiment gone wrong?” ๐ But no — this Natto (fermented soybeans) is so much more than just a weird Japanese snack. It’s the kind of product that makes you pause, gag, then go, “Wait… this actually tastes good?” ๐คฏ๐ฅน
It’s a traditional fermented soybean dish, made by culturing soybeans with Bacillus subtilis bacteria. The result? A sticky, slimy, pungent paste that smells like a mix of cheese, garlic, and wet socks — but don’t run yet! It’s also one of Japan’s most beloved superfoods for longevity. ๐ง ๐ช
I tested three of the most popular brands in Japan:
1️⃣ Okame Natto — White box, comes with sardine dashi broth, slightly sweet and mild, perfect for beginners ๐๐ฏ
2️⃣ Mizkan Golden Tsubura — Yellow packaging, tiny grains, great for mixing into rice — feels like “dancing beans” ๐พ๐
3️⃣ Mizkan Domestic Small Grain — Gold box, uses premium domestic soybeans + special sauce, stronger flavor, ideal for pros ๐ฅท๐ฅ
How to eat it without screaming? Here’s my pro guide:
- ✅ Stir first! Use chopsticks to create the iconic “stringy texture” — it’s part of the ritual ๐งต✨
- ✅ Add wasabi, green onions, and vinegar → cuts through the smell and boosts flavor ๐ฟ๐
- ✅ Pair with rice, fried egg, or roasted sweet potato → absorbs the gooeyness, makes it smoother ๐๐ณ๐
- ❌ Never heat it! Heating kills the live probiotics and ruins the texture ๐ซ๐ฅ
I almost threw up on my first try, but after three days of daily natto…
I became addicted. There’s something magical about the fermentation aroma — it starts off strong, but then evolves into a deep umami richness. Plus, it’s packed with plant-based protein, vitamin K2, probiotics, and fiber, said to help lower cholesterol and prevent blood clots!๐ฉบ๐
๐ก Pro tip: Always keep natto refrigerated. Once opened, eat it fast — otherwise, it gets even stickier…
๐งผ Wash your mouth after eating — don’t want people thinking you just crawled out of a swamp! ๐
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- ๐ฆ "Is This Heaven or Hell?" – Japan’s Natto Deep Dive! 3 Popular Brands Tested, How to Eat It Without Screaming (or Crying) ๐ฅน1101


